• Good e-commerce,Welcome!
Home > Cross border EC > Amazon

What is the main image on Amazon called?

| 2Person Answer

1.主图背景一定要纯白色,亚马逊搜索和产品详情界面也必须是纯白的,纯白的RGB值是255*255*255,但卖家不能抠图,也不能P图。

2.主图是产品的实际图,不能是绘图或者插图,更不能是漫画图。另外,主图不能带有logo和水印,也最好不要有不在订单内的配件、道具等,产品本身的logo除外。

3.产品最好是占据图片大约85%左右的空间,清晰可见。

4.若有模特,模特一定是站立的,且必须为真人模特,不能使用服装店里的那种模型模特,模特必须是正面站立的,不能是侧面、背面、多角度组合图、坐姿等,主图模特身上不能有非售物品,且不包含裸体信息。

5.对于有变体的商品,父子商品都要有主图。但是,有些类目如Bag、Jewelry、Shoes则不允许使用模特。

6.小部分home装饰用品主图不强制一定要用纯白背景,如床上四件套、蚊帐、窗帘、沙发、墙挂画、灯,这些产品主图可以用非纯白背景的情景图等。

7.需要注意的是袜子的主图必须是单只鞋子的照片,最好是左脚朝左,穿在模特脚上的图片只能出现在附图,不能出现在主图上。

8.耳环的主图要成对出现。袜子单双卖需放单双主图,成套卖主图上可以出现所有套装中的袜子,但不能有卡纸。

9.附图,也尽量为纯白背景,不能带有logo和水印,清晰可见。同样,不能有裸体信息,且为真人模特。

10.长度/宽度任意一边大于1000像素,若图片最短边小于500像素,会被亚马逊平台直接拒绝。

Professional answer

C

互动电商

提供电商新闻、干货及实操技巧,。

1. The background of the main image must be pure white, and the Amazon search and product details interface must also be pure white. The RGB value of pure white is 255*255*255, but the seller cannot cut out the image or edit it.

2. The main image is the actual image of the product, not a drawing or illustration, let alone a cartoon image. In addition, the main image cannot have a logo or watermark, and it is best not to have accessories, props, etc. that are not included in the order, except for the logo of the product itself.

3. It is best for the product to occupy about 85% of the space of the image and be clearly visible.

4. If there is a model, the model must be standing and must be a real model. The model model in the clothing store cannot be used. The model must be standing in front, not from the side, back, multi-angle combination, sitting, etc. The main image model cannot have non-sale items on him and does not contain nude information.

5. For products with variants, both the father and son products must have a main image. However, some categories such as Bag, Jewelry, and Shoes do not allow the use of models.

6. The main image of a small number of home decoration products does not have to use a pure white background, such as bedding sets, mosquito nets, curtains, sofas, wall paintings, and lamps. The main images of these products can use scene images with non-pure white backgrounds.

7. It should be noted that the main image of socks must be a photo of a single shoe, preferably with the left foot facing left. The picture of the model's feet can only appear in the attached image, not in the main image.

8. The main image of earrings must appear in pairs. If socks are sold in pairs, the main image must be single and double. If they are sold as a set, all the socks in the set can appear in the main image, but no cardboard.

9. The attached images should also be as pure white as possible, without logos and watermarks, and clearly visible. Similarly, there should be no nudity information, and the model must be a real person.

10. If the length/width is greater than 1000 pixels, and the shortest side of the image is less than 500 pixels, it will be directly rejected by the Amazon platform.

电商老兵

我们唯一且一辈子要做的事,就是告诉你电商这点事

The main image refers to the first image on the Amazon product details page

Usually, it occupies a large central position on the page and is the core visual content of the product information. The A+ image is the abbreviation of Amazon Plus Content, which is an advanced production page that can replace the traditional five-line product description on the product details page and use rich elements including text, pictures, videos, etc. for display.

Similar Q&A

recommend How to view sales of several months on Amazon?

    E-c News Continuously pushing e-commerce knowledge to you

    African netizens use China Africa cross-border e-commerce platform for online shopping
    looking at China's modern business history, the word "profiteer" must be familiar to everyone. To put it bluntly, profiteer is a person who earns a pric...
    how is the new seller of cross-border e-commerce doing?
    I believe many treasure mothers have an idea to do their own business and want to increase their income. Go to work, but you can't take care of your chi...
    how can cross-border e-commerce Amazon sell on Amazon platform without goods?
    cross border e-commerce trade entities in different customs territories conduct trade on the Internet, and then complete the whole transaction through cross-...
    Amazon store opening process and cost analysis!
    With the rapid development of cross-border e-commerce, more and more sellers want to enter Amazon. However, many people are still new to Amazon's cross-...
    Amazon plans to expand its pharmacy business on a large scale and will add same day delivery service
    Amazon Pharmacy says its growth strategy relies on the development and launch of “modular” pharmacies of varying sizes. (Amazon)
    It's convenient! Taobao adds WeChat Pay function
    On September 4th, Taobao and Tmall announced that in order to enhance consumers' shopping experience, Taobao plans to add WeChat payment capabilities an...
    China's Taobao working with startup on deliveries by reusable rocket
    SHENZHEN, China (hb2b) - Chinese rocket maker Space Epoch is working with Alibaba's online shopping platform Taobao to make reusable rockets for express...

    Latest Q&A More

    Popular tags