Amazon traffic-generating words refer to the use of keywords or phrases on the Amazon platform to attract more potential consumers to the product page or brand page, thereby increasing the exposure and traffic of the product or brand. Traffic-generating words can increase visibility and stabilize sales. Therefore, it is one of the most important marketing methods for sellers and brands. It should be noted that the selection and use of traffic-generating words must pay attention to Amazon's platform rules to ensure that they do not violate Amazon's policies.