Introduction to FBM

FBM, short for Fulfilled By Merchant, means the seller ships the goods themselves. After receiving the customer's order, the seller will pack and ship the goods directly from his own warehouse, and then the relevant logistics company will send them to the customer. The series of services that take place in this process are the responsibility of the seller.

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Advantages of FBM

It can ensure that the goods shipped are completely safe, and the product accessories and gifts carried can be temporarily arranged for inspection or addition.

The delivery method is flexible and changeable.

For small sellers, FBM is a good choice at the beginning if they adopt the product distribution method in the early stage.

Disadvantages of FBM

It takes too long for customers to receive the goods, and consumers are relatively less willing to place orders

It is difficult to handle accidents during delivery

It is easy to bring bad reviews to the account and products

The product is not competitive, and Amazon recommends few

Which products are suitable for FBM

Your products sell very slowly, are large or heavy, so you have to pay a lot of storage fees to FBA every year, because FBA charges according to the volume and weight of your goods.

Your individual product sales are not large, such as less than 40, so the value of using FBA is not high. After all, there are many details to deal with when applying for FBA, so you can use FBM directly.

Your product profit is very low (less than 250%), so a lot of profits will be eroded by FBA fees, so it is better to use FBM.