Take cross-border e-commerce as an example. The opportunities are as follows:

1. BBC bonded zone model

Cross-border supply chain service providers, through bonded mail-out model, cooperate with cross-border e-commerce platforms to supply goods for them. After the platform provides user orders, these service providers will directly ship to users. Many of these service providers will also provide some supply chain financing services. The advantage is that it is convenient and has no inventory pressure. The pain point is that BBC uses the name of cross-border e-commerce to conduct general trade, and its long-term value is worrying.

2. Overseas e-commerce direct mail

The typical player is Amazon. The advantage is that it has a global high-quality supply chain logistics system and rich SKUs; the pain point is that cross-border e-commerce will eventually compete with domestic conversion sales capabilities, and it is particularly important to grasp the consumption needs of local users.

3. Rebate shopping guide

Typical players include Momosou, Hai360, and Haimaoji. These are technology-oriented platforms. They develop their own systems to automatically capture SKUs from major overseas e-commerce websites, and use fully automatic translation, semantic analysis and other technical processing to provide a large number of Chinese SKUs to help users place orders. They are the earliest models for cross-border e-commerce platforms.

4. Agent operation model

Agent operation of the Chinese official website, directly signing contracts with overseas e-commerce companies to operate their Chinese official websites. These two methods have early advantages, easy entry, low cost, solving information flow processing problems, rich SKUs, and convenient searches. However, the pain point is the lack of core competitiveness in the medium and long term, and high technical requirements such as real-time updates of inventory prices.

5. Content sharing, community information

Typical players such as Xiaohongshu, content guides consumption and natural conversion. The advantage is that it is a natural overseas brand cultivation base, and the traffic brought to the welfare club is converted into transactions, but in the long run it still needs strong supply chain capabilities