FBA( Fulfillment by Amazon)亚马逊,就是指卖家把自己在亚马逊上销售的产品库存直接送到亚马逊当地市场的仓库中,客户下订单,就由亚马逊系统自动完成后续的发货。
在线零售商的角色之外,亚马逊突出平台职能的典型事例是,2007年引入了FBA(亚马逊物流,Fulfillment by Amazon)服务,即亚马逊将自身平台开放给第三方卖家,将其库存纳入到亚马逊全球的物流网络,为其提供拣货、包装以及终端配送的服务,亚马逊则收取服务费用。
FBA (Fulfillment by Amazon) means that sellers send their product inventory sold on Amazon directly to Amazon's local market warehouse. When customers place an order, the Amazon system automatically completes the subsequent delivery.
In addition to the role of an online retailer, a typical example of Amazon's highlighting the platform function is the introduction of the FBA (Amazon Logistics, Fulfillment by Amazon) service in 2007, that is, Amazon opens its platform to third-party sellers, incorporates their inventory into Amazon's global logistics network, and provides them with picking, packaging and terminal delivery services, and Amazon charges service fees.