Backstage operation of Amazon advertising settings1. Click on the navigation Advertising-Campaign Manager2. Name the advertising plan in the advertising management interface, the daily budget, start and end time, set automatic keyword selection or manual selection3. Enter the relevant information of the ad groupAfter all the above are filled in, the ppc ad is created. Notes on Amazon ppc ad settings1. The bid bid is 0.2~0.5 US dollars higher than the cost per click. The reason is that the click price is a combination of the second bid + the percentage of the difference between the first and second place plus the seller's performance. It is not the case that the higher the bid, the more competitive it is. Advertising booths are actually very similar to search booths. Search rankings are mainly determined by sales, conversion rates, etc., while advertising booths are determined by the buyer's performance and bid. If the seller cannot find his own advertising space, he needs to quickly rescue his account performance.

2. Order volumeMany sellers think that as long as they advertise, they can place a large number of orders, but in fact, this is most related to the product.