During the process of optimizing your detail page on Amazon, the decision to pause ads should be based on the specific situation. If your ads are not performing well and are not helping the click-through rate of your detail page, then pausing ads may be a wise decision so that more resources can be invested in optimizing your detail page.

However, if ads have a positive impact on traffic and sales on your detail page, then pausing ads may result in a decrease in detail page visits and a drop in sales. Therefore, it is necessary to comprehensively consider the performance and effectiveness of your ads to make the most appropriate decision.