For CPC advertising, the fee is mainly charged based on the number of times the ad is clicked. The cost of CPC is related to the keywords and bid selected for the ad, while the sales data is related to the number of clicks and conversion rate. In the early stage, the CPC budget will be relatively high, about 30-50 US dollars. In the middle and late stages, you can reduce it according to the situation of the product and increase the budget of manual advertising, about 20-30 US dollars.

PPC pays according to the number of users who click on the ad. That is to say, if your product gets 60 clicks in the PPC ad with 30 US dollars, the cost of each click is 30/60=0.5 US dollars, that is, every time the buyer clicks on your ad, he will pay 0.5 US dollars.

Generally speaking, it is normal for the promotion cost of new products to account for 25%-50% of the total sales. In the later stage, it can be controlled within 10%, so that the product profit will be higher. Everyone should also calculate the default bid so that they can better control their promotion costs.

2. How can we save promotion fees?

First of all, we need to know that the weight of Amazon promotion keywords is composed of five parts: budget, bidding, conversion, selling price, and commission. So if you want to save promotion costs, you have to increase the conversion rate and click-through rate, so that you can save a certain amount of money in the promotion budget.

For example, for a new product, because the sales volume and evaluation are both 0, it is necessary to increase the weight of the product by increasing the budget, which can effectively improve the advertising ranking of the new product and get more exposure. After that, you have to optimize the product title, details, pictures, etc. to promote conversion; after the click and conversion rates come up, you can appropriately lower the budget, so that you can save a certain amount of advertising costs.

If you always rely on the promotion budget to get the ranking, it will be difficult to do so; once you are short of funds and reduce the cost of delivery, the impact will be great.

The above is an introduction to the advertising fees for Amazon's on-site promotion. Generally speaking, Amazon's promotion fees also include off-site promotion fees, such as buying advertisements, cooperating with influencers, and flash sales fees. Some sellers will also place fake orders, which will incur fees, so you can choose according to your actual situation. For example, for on-site advertising, you must also bid appropriately and never place ads blindly.