The assessment contents and standards of Amazon e-commerce are as follows:

1. Sales

Sales is one of the most important criteria for evaluating Amazon e-commerce operation performance. Amazon's sales is an important indicator for evaluating operational capabilities, so we should focus on the assessment of sales.

2. Inventory management

Inventory management is one of the key points that cannot be ignored in Amazon e-commerce operations. Through inventory management, we can respond to market demand in a timely manner, optimize the supply chain, reduce inventory losses, etc. Therefore, inventory management is an important part of Amazon e-commerce operation assessment.

3. Customer feedback

Customer feedback is an important indicator for measuring the quality of e-commerce operations, which can reflect the customer's satisfaction with products, services and after-sales support. Amazon's rating system directly affects the overall sales performance of e-commerce, so customer feedback is assessed.

4. Advertising

Advertising is an important part of Amazon e-commerce operations. Through advertising, we can increase the exposure of products, attract more potential customers, and thus increase sales. Therefore, advertising is assessed.