The return dissatisfaction rate refers to the ratio of valid return requests that were not responded to within 48 hours or not properly handled (according to Amazon's return policy) or received negative feedback to all valid return requests. It includes negative return feedback rate, delayed response rate, and invalid rejection rate.

Among them, the return request with negative feedback means that after the return, Amazon will send an email to the buyer asking whether the seller has solved your problem. If the buyer answers no, it will be counted as negative feedback.

If the seller finally solves the problem, the buyer can change the feedback to positive feedback. The corresponding performance data will also change.

It is not the same concept as Customers Feedback.

The goal is a dissatisfaction rate of <10%. There is no hard and fast penalty if it is not achieved. But sellers still need to pay attention.

The return dissatisfaction rate is not a hard indicator, and the requirements are not so strict, but it still needs to be slightly registered, and it cannot exceed 10%. Please reply promptly within 48 hours after registration. Amazon China is a comprehensive online shopping mall that sells 32 categories and tens of millions of products, including books and audio-visual products, digital home appliances, maternal and child products, watches and jewelry, clothing and luggage, shoes and boots, sports and outdoor products, etc. It supports door-to-door returns and exchanges, providing consumers with a convenient and fast online shopping experience!