2020做亚马逊前景前途是非常乐观的
首先随着 5G 和网红经济在的普及,亚马逊已经对符合资格的卖家开通的视频直播,引入粉丝关注品牌功能和网红直播等新经济模式。整个亚马逊运营团队获取流量获取流量的模式也会变革,不进则推一直是互联网运营的关键词,从事亚马逊的卖家也不例外,日后运营人员除广告,上活动做 deal,测评,站外资源整合外,还要适应直接在亚马逊平台内运营自己粉丝和直播等全新运营模式。
因为平台已经进入平稳增长期,亚马逊 A9 更重视卖家对广告的投入,预测 A9 搜索广告很有可能在 2020-2021 年期间大规模应用 AI 模型下的千人千面的模式,现在只在产品关联端应用。所以卖家们可以随时关注亚马逊广告的任何更新。
关于供应链和产品端,亚马逊会越来越注重品牌供应链质量,之前诸如亚马逊团队的智能广告,Prime deal,促销等亚马逊大客户经理的特权功能,均全部下放给品牌卖家。对于大型品牌卖家,亚马逊会来年会有更多的特权功能和流量扶持。
The future of Amazon in 2020 is very optimistic
First of all, with the popularization of 5G and the Internet celebrity economy, Amazon has opened video live broadcasts for qualified sellers, introducing new economic models such as fans following brand functions and Internet celebrity live broadcasts. The entire Amazon operation team will also change the mode of obtaining traffic. If you don't advance, you will be pushed back. Sellers engaged in Amazon are no exception. In the future, in addition to advertising, doing deals on activities, evaluation, and integrating off-site resources, operators will also have to adapt to new operating modes such as directly operating their own fans and live broadcasts on the Amazon platform.
Because the platform has entered a period of stable growth, Amazon A9 pays more attention to the investment of sellers in advertising. It is predicted that A9 search advertising is likely to apply the AI model on a large scale during 2020-2021. The model of thousands of faces is now only applied on the product-related end. So sellers can always pay attention to any updates of Amazon advertising.
As for the supply chain and product side, Amazon will pay more and more attention to the quality of brand supply chain. Previously, all the privileged functions of Amazon key account managers, such as Amazon team's smart advertising, Prime deals, promotions, etc., have been delegated to brand sellers. For large brand sellers, Amazon will have more privileged functions and traffic support next year.