Usually, when consumers buy goods from cross-border e-commerce platforms such as Amazon, the shipping costs are generally borne by the consumers. That is, consumers need to pay the shipping costs charged by the cross-border e-commerce platform when checking out.

This is also the case of who pays for Amazon's cross-border e-commerce shipping. Usually, consumers need to pay the shipping costs to Amazon, the cross-border e-commerce platform. Because the goods are delivered by Amazon's cooperative logistics company, generally speaking, Amazon's logistics shipping costs are borne by consumers.