Amazon video ads use keywords better. Keyword positioning: There are two ways to position keywords: one is to use core words plus broad phrase matching, and the other is to use precise words plus long-tail word matching. Because there are not many ad spaces for video ads, the competition is very fierce. We use core words plus phrase matching and broad matching to match more long-tail words, and the bidding is not high. The weight of precise words plus long-tail word matching will be higher.

Product positioning: In product positioning, we must choose products that can reflect the advantages of our products. For example, we must choose big brands, products that rank high in the list, and products that rank high in the search. Among these three products, choose products that are similar to our products, either with a higher price than our products, or a lower rating than our products, or products that are not promoted. Only in this way can the advantages of our products be reflected.