Amazon's original positioning was to be an online bookstore that provided physical book purchase services. The original intention of founder Bezos was to use Internet technology to solve the supply chain problems of physical bookstores and provide a richer selection of books, cheaper prices and faster delivery services. Over time, Amazon gradually expanded its business scope and became one of the world's largest and most diversified e-commerce platforms. Its original intention has also been verified to a certain extent. Amazon is still one of the largest book sellers and plays an important role in publishing, e-books, private brands and other fields.