Advanced technology Fast features Convenient book purchase Perfect management system Real price discount Relatively long supply cycle, relatively high dependence on suppliers Excessive marketing expenses and elusive network space There is great development prospect in China The booming online retail industry. Amazon attracts wind because of its size, and there is a threat from German Bertelsmann Amazon's target market:

1. Amazon mainly targets developed countries such as Europe and the United States.

2. From the perspective of the relationship between products and markets, Amazon has complete market coverage Dangdang Dangdang used to take Beijing and Shanghai as its target markets. But now Dangdang's intention to go south is very clear, that is, to occupy the Guangdong market. eBayeBay is a global website, and its goal is to become a global online trading platform. Its market scope covers the economically developed countries in the four major regions of the world (Europe, America, Asia, and the Pacific). Market Positioning Amazon Amazon Bookstore is positioned as an information technology industry, and Amazon has adopted a positioning that draws a clear line with its competitors. Dangdang has always positioned itself as an online bookstore that sells books. Dangdang has always positioned itself with a strategy of "many varieties and low prices."