On December 21, Amazon China released the 2021 Kindle Reading List. According to sales big data, "Mr. Toad Goes to a Psychologist", "The Courage to Be Disliked" and "The Complete Works of the Three-Body Problem" have been favored by Chinese readers in the past year, ranking in the top three of the "Kindle E-book Bestseller List".

Among the new e-books launched in 2021, "Don't Think Too Much", "The Alphabet Mystery" and "Wencheng" stand out and become the top three of the "Kindle Annual Paid E-book New Book List".

From a regional perspective, Beijing, Shanghai and Shenzhen have occupied the top three positions in the annual Kindle e-book consumption and per capita purchase city list for three consecutive years.

In the past year, reading has become an important way for people to gain spiritual strength, and psychology books have attracted much attention from readers. In the literature category, classic works are still popular, and well-known writers have returned to the market with new works. In addition, personal improvement books have once again become the focus of reading, and many new books on knowledge and popular science are on the list.

Psychology books have attracted much attention, and the "post-epidemic era" helps readers live a healthy life

In 2021, the new crown pneumonia continued to rage. As the world enters the "post-epidemic era", mental health has become a topic of great concern to the public, and many readers have paid more attention to psychology books. Among the top ten "paid e-book bestsellers", psychology e-books occupy three seats.

Mr. Toad Goes to a Psychologist, which topped the list, has long dominated the Amazon UK psychological counseling book list. It has been translated into six languages ​​and sold well around the world. The author Robert DeBord himself is an experienced psychology researcher and clinical practitioner. In the book, he borrowed the protagonist of the story of the classic British fairy tale "The Wind in the Willows" to interpret Mr. Toad's exploration of his inner world, and popularized a lot of psychology knowledge to readers with easy-to-understand storylines. The book has gained the attention and praise of many readers as soon as it entered China.

The Courage to Be Disliked, which ranks second on the bestseller list, is also a psychology book. As the final chapter of Adler's psychology "Courage" series, the author of this book tries to tell readers through words: "The problem is not what the world looks like, but what you look like", helping us "use our own hands to obtain true happiness in the complicated daily trivialities and complex interpersonal relationships". Another book on the list, "Don't Think Too Much", is a guide to emotional healing, helping readers to be a simple person in a complex world. The book ranks sixth on the bestseller list.

The popularity of psychology e-books reflects, from one aspect, the need for readers to obtain spiritual support and comfort through reading. These words full of positive energy will effectively help readers perceive and adapt to the changes of the times in the "post-epidemic era" and enjoy a healthy new life.

The popularity of classic literary works remains unabated, and well-known writers return with new works

Literary works have always been the most popular book category among readers. In the reading list of 2021, literary e-books still occupy half of the market, including Liu Cixin's "The Three-Body Problem", Gabriel Garcia Marquez's "One Hundred Years of Solitude", Yu Hua's "To Live" and many other classic works are still strong. At the same time, the return of well-known writers to the reading market with new works is also a highlight of the 2021 bestseller list. Among them, the new work "Wencheng" by the well-known domestic writer Yu Hua and the new work "Klara and the Sun" by the British-Japanese Nobel Prize winner Kazuo Ishiguro are particularly representative. The two works ranked third and ninth on the "Paid E-Book New Book List".

"Wencheng" is a phenomenal work in the Chinese publishing industry in 2021. It is another long masterpiece by the writer Yu Hua after an absence of eight years. It is also regarded by the industry and book fans as his comeback work. From "To Live" in the 1990s, to "The Seventh Day" eight years ago, to "Wencheng" this year, the author's portrayal of the fate of small people is very vivid. Everyone is like a piece of driftwood in the rolling torrent, floating up and down, heading towards the end of the destination. This work also brings Yu Hua back to the list of "super best-selling writers".

"Klara and the Sun" is the first novel after Kazuo Ishiguro won the Nobel Prize in Literature. It is the first time that it has been published in multiple languages ​​​​globally. This work is praised as "a manual for human observation, a key to open people's hearts, and a memoir of human observation by an artificial intelligence robot". It explores the profound proposition of love and human nature from a unique perspective.

Personal improvement books have become the focus again, and many new knowledge and popular science books are on the list

Compared with last year's readers who paid more attention to macro trends and value investment, this year's readers' reading choices are more inclined to the improvement of personal abilities. This trend is more obvious in the "Annual Paid E-Book New Book List". For example, "The Golden Hour After Waking Up", which focuses on the one-hour habit transformation method and helps effectively improve concentration, decision-making ability, and work efficiency, ranks fourth on the new book list. "The Feynman Learning Method: Using Output to Force Input", which summarizes the scientific learning method of Nobel Prize-winning scientist Feynman and emphasizes simplifying complex knowledge, ranks seventh on the new book list. "The Power of Calculus", which is known as the mathematical version of "When the Stars Shine", and Feng Tang's new work "Capable" are also on the list.