Although the Amazon platform supports Chinese pages, if you want to better understand Amazon's operating rules and techniques, knowing English will be more advantageous.

First of all, most of Amazon's official documents and guides are in English. If you can use English fluently, you can better understand these documents and guides, so as to better operate your own store.

Secondly, selling goods on Amazon requires filling in product descriptions, answering customers' questions, etc., all of which require the use of English to communicate with global customers. If your English level is limited, you may encounter communication barriers, which will affect the operation of your store.

In addition, if you plan to engage in cross-border trade and export to other countries, English is a language that must be mastered in order to effectively communicate and cooperate with buyers, logistics companies and customs.

Therefore, although the Amazon platform supports Chinese pages, knowing English is still very important for Amazon beginners to get started with zero foundation. If you are not good at English, you can use translation tools or find professional translators to assist. At the same time, you can also improve your language skills by learning English so that you can better operate your own store.