There are many factors that affect Amazon's natural ranking, such as click-through rate, sales, product price, number of reviews, product ratings, bestseller logo, product price, etc. But if we say that the decisive factor affecting the natural ranking is the sales of each keyword, it must be the sales of each keyword, not the overall sales of the listing, but the sales of each keyword.

How to improve Amazon keyword ranking

Amazon keywords play a very important role in Amazon store opening, both in the optimization of listings and in the placement of keyword ads.

Speaking of keyword ads, we have to mention its attractiveness. The reason why Amazon's in-site ads can divert traffic for sellers is that through the opening of ads, sellers can get a good ranking for products that were originally unable to get high rankings under this word through payment.

So the ultimate way to open a store on Amazon is to make your product have a good ranking on your product's keywords.

So how to do this ranking?

1. The first step of Amazon keyword ranking is to choose the right keywords

The choice of keywords needs to be suitable for our products, because only when they are suitable can our products be displayed in front of potential users, and only in this way can our products get more accurate traffic. For this reason, it is important to choose the right keywords according to the products.

At the same time, check the Amazon front-end search results to see what level the listings of the current ranking competitors are at. If the listing is far from theirs, it is recommended that you give up this word and choose a longer-tailed word with a good conversion rate, because there is no advantage in words with too much competition.

2. The second step of Amazon keyword ranking is keyword deployment

Put the determined keywords into our product listing, including the title, description and other positions, but pay attention to the accuracy of the insertion, and do not have incoherent sentences or excessive keyword stacking.

3. Create more buyers to click on our listing through this word and promote purchases

This can be done by opening manual ads on the site. By setting ads for this keyword, our products can be displayed through ad slots on this word, increasing the clicks on our word on this word;

Of course, while opening manual ads, we can also see if there are any words that are more suitable for our listing. Note that in the early stages of listing when there are no rankings and orders, the listing can still be modified.

By finding the words for the listing and then improving the rankings of these words, after a long period of accumulation, we will find that the rankings of the big words will also improve.