If you are going for a vertical route, you have to find a good product line at the beginning. The key here is the product line, not individual products, but products must be a series of the same category. Don't have a backpack today, a water cup tomorrow, and a mobile phone case the day after tomorrow.

You may not have time to understand some of the techniques for the layout of Amazon's cross-border e-commerce accounts, because these can indeed change the development direction of some e-commerce platforms, which will make cross-border e-commerce platforms more colorful and have more possibilities.

1. Go the vertical market or the international brand road

If you are going for a vertical route, you have to find a good product line at the beginning. The key here is the product line, not individual products, but products must be a series of the same category. Don't have a backpack today, a water cup tomorrow, and a mobile phone case the day after tomorrow;

If you want to build an international brand, you must complete the brand filing after the account is registered, corresponding to the national registered trademark, and submit the brand filing application to Amazon after obtaining the R mark certificate. This time will take about a year.

2. Self-delivery, FBA or overseas warehouse

Self-delivery has low cost and low risk, but the effect is slow and there are many after-sales problems;

FBA product quality must be strictly controlled, and the first-leg logistics is also a pain point that is prone to delays and errors. Advantages: high traffic, fast order, worry-free and labor-saving, disadvantages: high threshold, need to purchase a batch of goods, and bear the cost of air transportation by yourself;

Overseas warehouses can realize local delivery, FBA fast allocation, etc., to solve the problem of FBA out of stock.

3. Refined product creation or distribution test product

In order to increase the chance of success, Amazon's operations are becoming more and more refined and have fewer SKUs. It is well known that Amazon focuses on customer-centricity. Even when searching for the same product, Amazon will not show all of them. The ones that can be shown at the first time are all due to traffic orientation.

Amazon flywheel theory-high-quality products and services combined with favorable prices can get more traffic. If you want to distribute goods, you can't distribute thousands or tens of thousands of goods like a few years ago. You need to test several of your existing products to see which product has better market data performance.

There is also the possibility that any platform will close its store and the product will be forced to be removed from the shelves and can no longer be sold, so the backup account is particularly important.

4. Spend 80% of your time to create a hit

Start with the refinement of product selection, then the shelves, logistics, and after-sales, and continue to optimize.

20% add valuable long-tail products, platform hits, seasonal products, etc., and hot products need time to verify. In the early stage, you need to get at least 10 reviews before you can promote and attract traffic. Traffic coming in is the key to conversion. Sales = traffic * conversion rate * customer unit price.

5. Reasonable planning of delivery methods

The first thing you face is the channel selection of air delivery, express delivery, dedicated line, or sea transportation. Different channels have different time limits, which will affect your delivery time and strategy;

Then the quantity of shipment is determined. Most people have no idea about the quantity of shipment. Here, it is recommended that you must base it on "sales volume" and "replenishment cycle". Replenishment cycle = domestic procurement + delivery + customs clearance + Amazon warehousing and listing. Experienced sellers should have a deep understanding of this part.