Seven e-commerce models and corresponding platforms?
模式一：综合电商平台
说到电商，我们不得不提阿里、京东等电商巨头。目前，国内的天猫、京东、苏宁易购、一号店、亚马逊等综合电商平台。
模式二：物流电商
说到生鲜电商模式，依托快递起家的顺丰优选是我们不得不提的一种模式。农业是电子商务唯一一个没有完全电商化的行业，顺丰CEO王卫选择从快递跨界到生鲜电商也是雄心不小。在他看来，顺丰快递选择做生鲜电商有着其他任何平台所不具备的优势。
模式三：食品供应商
中粮我买网和光明菜管家是传统食品公司进军生鲜电商的两位典型代表。
模式四：垂直电商
莆田网、优菜网、本来生活网等垂直生鲜电商可谓是生鲜电商的发起者。正是因为他们的崛起，才让其他的电商平台开始觉醒。
模式五：农场直销
农场直销模式的代表有多利农庄、沱沱公社，依托自己的农场打造生鲜电商，他们也有着不小的过人之处。
模式六：线下超市
从华润万家、永辉超市到麦德龙等生鲜平台的相继关闭，可以看出线下超市涉足生鲜电商并非易事。
模式七：社区O2O
其实说到社区生鲜O2O，不管是淘宝、京东，还是顺风优选、垂直电商等都有在涉及，他们都在试图以此作为生鲜电商的突破口。不过，最具代表的还是要数微商，通过借助微信公众号，大量的创业者做起了社区生鲜配送。
Professional answer
Model 1: Comprehensive e-commerce platform
When it comes to e-commerce, we have to mention e-commerce giants such as Alibaba and JD.com. At present, there are comprehensive e-commerce platforms such as Tmall, JD.com, Suning.com, No.1 Store, and Amazon in China.
Model 2: Logistics e-commerce
When it comes to fresh food e-commerce models, SF Express, which started with express delivery, is a model we have to mention. Agriculture is the only industry in e-commerce that has not been fully e-commerceized. SF Express CEO Wang Wei's choice to cross over from express delivery to fresh food e-commerce is also ambitious. In his opinion, SF Express's choice to engage in fresh food e-commerce has advantages that no other platform has.
Model 3: Food supplier
COFCO Womai.com and Bright Vegetable Butler are two typical representatives of traditional food companies entering the fresh food e-commerce market.
Model 4: Vertical e-commerce
Putian.com, Youcai.com, Benlai.com and other vertical fresh food e-commerce companies can be said to be the initiators of fresh food e-commerce. It is precisely because of their rise that other e-commerce platforms have begun to wake up.
Model 5: Farm direct sales
The representatives of the farm direct sales model are Duoli Farm and Tuotuo Commune. They rely on their own farms to build fresh food e-commerce, and they also have considerable advantages.
Model 6: Offline supermarkets
From the successive closures of fresh food platforms such as China Resources Vanguard, Yonghui Supermarket and Metro, it can be seen that it is not easy for offline supermarkets to get involved in fresh food e-commerce.
Model 7: Community O2O
In fact, when it comes to community fresh food O2O, whether it is Taobao, JD.com, or Shunfeng Youxuan, vertical e-commerce, etc., they are all involved, and they are trying to use this as a breakthrough for fresh food e-commerce. However, the most representative is micro-business. With the help of WeChat official accounts, a large number of entrepreneurs have started community fresh food delivery.
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