1. Competition between sellers.

Compared to eBay, Amazon has higher brand awareness, faster delivery time, better customer service, and more reasonable Amazon brand registration process. But as more and more sellers join the platform, competition is becoming more and more fierce. This also increases customer expectations. Therefore, sellers on the Amazon platform will face increasingly fierce competition. eBay is different from Amazon. There are no big brands on the eBay platform, and the range of sellers is wider. Even some of eBay's products have been used or have second-hand trademarks, so eBay attracts different types of customers and can meet the needs of different types of customers.

2. Composition of buyers.

Amazon buyers are mostly young people under the age of 45 with higher incomes. Men are the main buyers, and most of them have prime members, so their customer stickiness is higher. eBay buyers are generally older, so eBay buyers prefer cheaper goods. The eBay platform is suitable for selling old products, and Amazon is suitable for new brand products.

3. Differences in product sales methods.

Unlike eBay, products on Amazon are displayed through display, search and classification. And Amazon does not provide any auction model services.

Fourth, the difference between logistics and sales price.

Amazon uses FBA to solve logistics problems, allowing buyers to receive goods quickly and reduce logistics costs, while eBay logistics problems need to be solved by sellers themselves. eBay's charges are varied and change rapidly, making it difficult for sellers to adapt. In comparison, Amazon's charges are much simpler.