Diversification advantage: Through mergers and acquisitions, we have incorporated many suppliers into our company to provide diversified goods. Including books, mobile phones, digital, home appliances, watches, etc.

Operational advantage: Focus on internal investment strategy and open up the "blue ocean". (The blue ocean uses strategic actions as analysis units, including a series of management actions and decisions involving major business projects to open up the market. Through the study of 150 strategic actions in more than 30 industries from 1880 to 2000, this paper points out that value innovation is the cornerstone of the blue ocean strategy. Value innovation challenges the traditional dogma based on competition, that is, the trade-off between value and cost. It enables companies to combine innovation with utility, price and cost. This is not about catching up with competitors according to the existing best practices in the industry, but about changing the industry landscape and resetting the rules of the game. Not at the "high" or "low" end of the existing market, but at a large number of potential buyers; it is not about blindly segmenting the market to meet customer preferences, but consolidating the segments to integrate demand.)