Before Amazon improves the backend to file a brand, you need to have 1. Brand R certificate. That is, it has passed the review of the Trademark Office and become a registered trademark. At present, the TM mark (Trade Mark) cannot be filed. That is, the text, graphics or symbols are trademarks, but they are not necessarily registered and are not protected by relevant laws.

2. Name of the holder.

3. Pictures of related products, packaging pictures, trademark LOGO pictures.

4. Valid websites that can prove the product and corresponding social pages.

Then, the specific steps are as follows:

First, log in to Amazon's official website, click on the backend to manage the store, and start the Amazon brand registration.

Secondly, start to create your seller account full name, address, country, postal code, applicant's position and other information, and enter the mobile phone number and conduct SMS verification. And fill in the form with the store's registration information. After filling in the relevant information, jump to the registered brand page.

After that, the brand registration process began. Start by filling in the relevant brand qualification information and answer the two questions "Do your products and packaging have permanently attached brand names and logos?" and "Do you plan to register more than ten brands in the brand registry?" After that, the applicant needs to fill in the trademark name and number and other relevant intellectual property information. If you are not sure about the product number information, you can find out by searching on the US Trademark website. In addition, the applicant is required to inform Amazon of more detailed information about the registered brand, including providing online sales websites, brand production locations, seller and supplier account information, manufacturing license information, etc. Finally, click Submit Application Form and wait for the platform's consent.

Finally, the platform will send an email to the applicant's mailbox. As long as the seller provides the verification code and replies, you will receive a relevant email indicating that the brand registration has been successfully completed. Until this step, the brand registration is considered complete.