首先 要确定是做b2b 还是b2c
其次是做平台还是自己的独立网站
国内的平台 阿里巴巴国际站 速卖通 dhgate(敦煌) light in the box(兰亭集势)等
国外的话 Amazon (亚马逊) ebay 、wish(主要是手机端的流量现在势头很猛) 等
当然了你也可以建一个自己的平台 也是一个不错的选择 国外的客户很多有通过google搜索购买产品
综述做跨境电商 选择一个平台很重要 平台流量一定要大这个是王道 没有海外仓的话 产品的单价不要太低 选择市场也很重要 阿里巴巴的在巴西 俄罗斯了等市场会大一些 在欧美国家 份额很少
First, determine whether to do b2b or b2c
Second, whether to build a platform or your own independent website
Domestic platforms include Alibaba International Station, AliExpress, dhgate (Dunhuang), light in the box (Lantingjieshi), etc.
Foreign platforms include Amazon, ebay, wish (mainly mobile traffic is now very strong), etc.
Of course, you can also build your own platform, which is also a good choice. Many foreign customers purchase products through Google searches
Overview: It is very important to choose a platform for cross-border e-commerce. The platform traffic must be large. This is the kingly way. If there is no overseas warehouse, the unit price of the product should not be too low. Choosing the market is also very important. Alibaba's markets in Brazil and Russia will be larger. In European and American countries, the share is very small
If you are doing cross-border export e-commerce yourself, I personally feel that the clothing category is not very good, because you cannot guarantee that every consumer is suitable for your products, because everyone's body system is different and you cannot predict it. If the consumer has skin allergies, then the product will be complained and returned. These two situations are probably what you don't want to encounter. If you don't handle it well, it will directly affect the weight, traffic and sales of your store; in addition, if the clothing category is on the way of long-distance transportation, if a buckle falls off, the line is off, etc., you will also encounter customer complaints and returns.
Of course, this is an analysis from the surface of things. Relatively speaking, the return rate of clothing may be higher. Of course, you have your own source of goods. If you are doing B2B, you don't have to worry about these.
Clothing cross-border e-commerce exports mainly include women's clothing, men's clothing, underwear and role-playing clothes. Generally speaking, role-playing clothes are more popular during foreign festivals. The clothing industry is different from the electronics industry. It only needs to explain which devices the electronic product is suitable for. Products in the clothing industry need to have fitting effects and size charts, and preferably a recommendation table, such as whether a certain size is suitable for people of a certain height, weight, and shoulder width, etc. Electronic products only need to be suitable for the device, but this is not the case for clothing products. Clothing products involve the fabric of the product, the effect of trying on the product, etc.