亚马逊测评项目揭秘
有很多人把亚马逊测评说是一种类似国内电商的一种刷单行为,其实不然,它有它本身的定义。就比如一部新款手机在上市之前是由手机测评达人优先拿到该款产品,然后通过自己的日常使用测试,最终把自己的体验公布于众,反馈给广大消费者和有关媒体,这就是测评。就比如美食试吃员、酒店试睡员。
那么亚马逊测评也是一样的道理。一款好的产品如果没有得到一部分的优先测试使用,它永远都是停留在口头上的好,所以亚马逊测评就是亚马逊卖家通过以赠送的形式给予测评者优先体验产品的过程,测评者在正常购买商家指定的产品后,商家返还给测评者购买的费用,测评者在收到产品后对产品的外观、品质、等各方面进行体验,之后给予店铺一个好评,这就是亚马逊测评的真实意义所在。
The Secret of Amazon Review Project
Many people say that Amazon review is a kind of order-brushing behavior similar to that of domestic e-commerce. In fact, it has its own definition. For example, before a new mobile phone is launched on the market, the mobile phone review expert will get the product first, and then test it through his daily use, and finally make his experience public and feedback to consumers and relevant media. This is the review. For example, food tasters and hotel test sleepers.
The same is true for Amazon reviews. If a good product does not get some priority testing and use, it will always remain verbal good. Therefore, Amazon review is the process in which Amazon sellers give reviewers priority to experience the product in the form of gifts. After the reviewer purchases the product specified by the merchant normally, the merchant returns the purchase fee to the reviewer. After receiving the product, the reviewer experiences the appearance, quality, and other aspects of the product, and then gives the store a good review. This is the true meaning of Amazon review.