The basic ideas for promoting new products on Amazon include: optimizing product detail pages, using advertising, using social media, and using external traffic diversion.

The purpose of optimizing product detail pages is to allow users to better understand the product, including optimizing product titles, subtitles, keywords, descriptions, and other information, as well as uploading high-quality pictures to present the product from as many angles as possible to increase conversion rates.

Advertising promotion mainly uses the advertising tools provided by Amazon to promote products, such as brand display ads, product ads, and promotional ads. These ads can be placed on relevant pages to attract users to click and buy.

Social media promotion mainly involves posting product information on social media platforms, interacting with users, attracting more potential customers' attention and interest, and increasing product exposure and reputation.

External traffic diversion promotion is to promote through other channels, such as personal websites, blogs, forums, etc., to attract more users to visit and buy.

Specific methods include:

Open automatic advertising: Automatic advertising is actually the system detecting your product list. If the copy is well written, the conversion will be good and the CPC click will be low. Otherwise, there will be no conversion. It is not advisable to give too high a budget for automatic advertising. It is recommended to give it between 20-30.

Open manual positioning advertising: If the seller's product competition is fierce, the advertisement can accurately negate the big words and open the precise words. If there is a connection between products, you can open a manual positioning to make your products related to each other and divert traffic. Similarly, other manual advertising also negates big words and runs precise traffic words. This method can be used for new product kills and Prime member discounts.

Adjust keywords: If the new product period is low exposure and clicks do not convert, it is recommended to adjust the keywords.

In addition, you also need to pay attention to the common problems of advertising during the new product period. For example, the new product period of the product is low exposure and clicks do not convert. This is generally a problem of inaccurate keywords.

The above content is for reference only. If necessary, you can consult professional Amazon operators.