Amazon's distribution channels are as follows:

1. Social marketing

Used social platforms Facebook and Twitter, set up your own official account on them, spend time to make good content, accumulate a certain number of fans (do some interactive activities, such as product giveaways, lucky draws, etc. to attract fans), and gradually guide traffic.

Video website Youtube, we can also set up our own channel on it, publish product introduction videos, usage videos, etc., and bring Amazon product links and even discount codes when publishing videos, so that users with needs can choose and buy.

Picture sharing websites Instagram and Pinterest, Ins is more youthful, and Pin is more inclined to female audiences. These two platforms have high requirements for product promotional pictures and advertising planning capabilities. Generally, big brands promote on them. It is a bit difficult for Amazon sellers to operate. Of course, it still depends on the characteristics of their own products.

2. Email Marketing

Email marketing (EDM marketing) is a low-cost, common traditional marketing method, and it is still very practical. We can develop personalized content and actively send marketing information to customers to achieve our marketing goals. It is worth noting that EMD marketing is by no means to find a bunch of customer mailboxes and then send shoddy content. This operation is a waste of time and money. If you want a high conversion rate in email marketing, we still need to increase the accuracy as much as possible in the collection of customer mailbox lists. Now the EMD marketing platform templates are very rich, and it is very convenient to send and produce content through platforms such as Mailchimp.

3. Blog Forum

Popular forum vertical blogs Reddit, AmazonDeals, SlickDeals, etc. We are doing segmented vertical fields, such as some professional auto parts, pets, etc., and there will be more professional forums and blogs. You can contact this kind of blogger through in-site letters and other methods. This kind of blogger is also a very good source of traffic.

4. Internet celebrities

In simple terms, Internet celebrity marketing is to find famous and influential people in a specific field or community, and ask them to help promote, so as to achieve our marketing goals. When choosing Internet celebrities, we cannot choose blindly, but should choose those that match the company's target consumer positioning and brand image. We can also publish the wonderful content produced on different channels for promotion.

5. Paid advertising

Common paid advertising platforms such as Google and Facebook have different platform attributes. We must choose different delivery channels according to our products. Search promotion is more suitable for products with rigid needs, such as glue guns, power tools, etc., and social platforms are more suitable for visual products such as clothing.

In the process of off-site marketing, avoid being hot-headed and trying to do everything at once. Don't want to do this and that. If you think too much, you may not do anything well in the end. If you choose a marketing channel, you must use it to the end, so that you can get good results.