1、《大卖家亚马逊新手卖家成长指南》。这本书不仅从注册账号、选品上新、多账号管理、广告管理、亚马逊跟卖、销售回款等各个方面,系统地介绍了亚马逊的相关知识,还从跨境电商行业发展态势、全平台特点解读、亚马逊开店实操、业内大咖访谈四个方面入手,全面、系统地深入解读亚马逊平台规则及操作技巧。无论是新手小白,还是成熟的运营者,都可以从本书中获取开店、选品、推广、物流、支付等相关技巧,能够帮助商家快速了解跨境电商市场,快速上手亚马逊。
2、《亚马逊跨境电商运营宝典》。这本书围绕申诉、选品、寻找目标客户、亚马逊广告优化和Listing优化等方面,介绍了亚马逊店铺的相关运营技巧,对于想要提升亚马逊运营技能的人来说是一个不错的阅读选择。
3、《一网打尽:贝佐斯与亚马逊时代 》。只有了解亚马逊,才可以把亚马逊做得更好,这也是推荐阅读这本书的主要原因。这本书系统地梳理了亚马逊从起步到成长至今的每个发展历程,可以帮助跨境卖家迅速掌握海外贸易的基本准则。
无论是亚马逊站内还是站外,适合跨境卖家快速了解有关于亚马逊营销的书籍有很多,跨境卖家可以有针对性地选择《亚马逊跨境电商的运营从入门到精通》《增长飞轮:亚马逊跨境电商运营精要》《大数据视角下的跨境电商》等书籍,从不同角度出发,了解有关跨境电商运营的相关技巧,巩固提升亚马逊店铺运营管理水平。
1. "Big Seller Amazon Novice Seller Growth Guide". This book not only systematically introduces the relevant knowledge of Amazon from various aspects such as account registration, product selection and new launch, multi-account management, advertising management, Amazon follow-selling, sales collection, etc., but also comprehensively and systematically interprets the rules and operation skills of the Amazon platform from four aspects: the development trend of the cross-border e-commerce industry, interpretation of the characteristics of the entire platform, practical operation of Amazon store opening, and interviews with industry experts. Whether you are a novice or a mature operator, you can get relevant skills such as store opening, product selection, promotion, logistics, and payment from this book, which can help merchants quickly understand the cross-border e-commerce market and quickly get started with Amazon.
2. "Amazon Cross-border E-commerce Operation Guide". This book introduces the relevant operation skills of Amazon stores around appeals, product selection, finding target customers, Amazon advertising optimization and Listing optimization. It is a good reading choice for those who want to improve their Amazon operation skills.
3. "One Net: Bezos and the Amazon Era". Only by understanding Amazon can you do Amazon better, which is also the main reason for recommending reading this book. This book systematically combs through every development process of Amazon from its inception to its growth to the present, which can help cross-border sellers quickly master the basic rules of overseas trade.
Whether on or off the Amazon site, there are many books suitable for cross-border sellers to quickly understand Amazon marketing. Cross-border sellers can choose books such as "Amazon Cross-border E-commerce Operation from Entry to Mastery", "Growth Flywheel: The Essentials of Amazon Cross-border E-commerce Operation", and "Cross-border E-commerce from the Perspective of Big Data" to understand the relevant skills of cross-border e-commerce operations from different perspectives, and consolidate and improve the level of Amazon store operation and management.