Studying e-commerce, the positions include art design, customer service, operation, procurement, operation supervisor, store manager, live marketing, network promotion, etc. The employment prospects of e-commerce are very good at present, and the companies we contact are short of relevant talents. This is because:

1. The development of the e-commerce industry has entered a new format

On the one hand, e-commerce is based on the domestic trade e-commerce model of Taobao and Tmall, and the development of cross-border e-commerce to self-media new retail e-commerce and other formats. The demand for talent positions is becoming more and more segmented, and the gap is getting bigger and bigger. On the other hand, there are more and more e-commerce platforms, from Taobao, Tmall, 1688, JD.com, Pinduoduo, to AliExpress, International Station, Amazon, Shopee, Fish, LAZADA and other e-commerce platforms, to social media Douyin, Kuaishou, Toutiao, Xiaohongshu, etc., all involved in e-commerce, as well as life services such as Meituan and Ele.me, all need a large number of e-commerce talents.

Second, there are few e-commerce professionals, but the social demand is huge

According to the student statistics of the Ministry of Education, from 2015 to 2018, the number of students enrolled in e-commerce majors did not exceed 300,000 per year. According to the data of the E-commerce Development Research Center, the demand for e-commerce positions is more than 10 million. There is a huge gap in the market.

Third, the division of labor in e-commerce positions is becoming more and more refined

E-commerce related positions include e-commerce platform development and maintenance personnel, including system development, web front-end development, database, security, APP development, website construction and other positions, as well as e-commerce artists, customer service, operations, operations, management, and other positions, as well as self-media operations, design, content marketing, live broadcast marketing and other related positions. There is a huge demand for all of them, especially since 2018, there is a huge talent gap in content marketing and social e-commerce.