亚马逊被誉为是日本最受客户信任的电商平台,远超日本乐天、雅虎等平台。根据2020年全年调查数据日本亚马逊的月访问量为5.9718亿人次,排在第一位,足以显示其所拥有的巨大消费人群和浏览量。
亚马逊还拥有良好的用户基础,其中25-54岁之间的中高端收入群体居多,而这一群体购买力也较强。
Amazon is known as the most trusted e-commerce platform in Japan, far surpassing platforms such as Rakuten Japan and Yahoo. According to the 2020 full-year survey data, the monthly visits to Amazon Japan were 597.18 million, ranking first, which is enough to show its huge consumer base and page views.
Amazon also has a good user base, mostly among the middle and high-end income groups between the ages of 25-54, and this group also has strong purchasing power.