Jeffrey Bezos, a 29-year-old descendant of Cuban immigrants living in New York, saw a piece of statistics one day - the Internet's growth rate is as high as 2,300% per year. Suddenly, his eyes lit up and an idea came to him. He could not wait to quit his current good job, moved his family to Seattle, chose to start a business, and opened an online bookstore - Amazon Bookstore.

Amazon Bookstore clearly stated on its website the purpose of the company's establishment, which is to "set up a customer-oriented bookstore on the Internet to facilitate customers to roam online and provide the most diverse choices possible." The company's stated purpose is to provide educational, informative and inspiring product sales through Internet services. The company was named "Amazon" in the hope of being the largest and best river in the world, the Amazon River.