There are two main business models that the 1688 website provides for cross-border sellers:

1. Self-delivery business.

Self-delivery is also called FBM business on the Amazon platform, which means that the seller delivers the goods by himself. The corresponding business is the FBA business that Amazon is responsible for delivery.

In order to facilitate cross-border sellers who deliver goods by themselves and to expand their cross-border business, the 1688 website has previously launched the "overseas consignment" business.

2. Another way-the FBA way.

On the Amazon platform, there are four major lists that can be used as a reference for sellers to select products. On 1688, there are also two major lists that can also be used as a reference for sellers who have no idea of ​​product selection.

In the "Rankings" section of the cross-border dedicated page, we can see two major lists under each category: the best-selling products (cross-border hot-selling list) and the products with the largest sales growth (cross-border soaring list).