Amazon's entire traffic source is divided into on-site and off-site traffic. Amazon's off-site traffic promotion and drainage methods include: EDM marketing, of course, the premise is to have the customer's email; social media, such as Facebook, etc.; deal site celebrity resources; build an independent site, do a good job in brand marketing, and pave the way for drainage; use Amazon Alliance, Internet celebrity marketing; use Google Adwords, Bing, etc. to place advertisements.