Etsy is an online store platform that features the sale of handmade finished products. It was once compared to eBay, Amazon and "grandmother's basement collection" by the New York Times.

In March 2015, Etsy, an e-commerce company for vintage and creative products, released its S-1 registration statement and started the IPO process, planning to raise $100 million.

The products traded on the Etsy website are varied, including clothing, jewelry, toys, photographs, household items... However, these products have a common premise: originality and handmade. Therefore, Etsy does not gather ordinary people, but a large number of creative handicraft masters and talented designers. They not only create their own brands online, open stores to sell homemade handicrafts, but also participate in online community exchanges, offline gatherings, and participate in craft fairs or exhibitions sponsored by Etsy. Therefore, the value of Etsy to sellers can no longer be measured by money alone. It is more of a connection with the handicraft community.