Amazon and Alibaba International Station belong to different camps of cross-border e-commerce. Amazon is a typical B2C platform, which completes transactions by building merchant products and buyer needs, which can be understood as a retail model; Alibaba International Station is a B2B platform, which is more inclined to the traditional foreign trade form, and most orders are small batch customization.

For foreign trade companies, if they have their own production lines and products, but have not been exposed to the C-end market, they can start with Alibaba International Station and gradually accumulate e-commerce experience. According to data provided by Alibaba International Station, small and medium-sized enterprises ushered in a blowout growth in the New Trade Festival of Alibaba International Station in March 2019 - online transaction volume and paying buyers have achieved 100% growth, online inquiry buyers have increased by more than 40%, and the number of buyers in 114 countries has increased by more than 100%.

As the world's number one e-commerce platform, Amazon has more than 100 million prime members, and the platform pays more attention to the uniqueness and branding of products. Although the competition within the station is fierce, it also shows that the market is vast. Sellers who are good at market research and product selection can give priority to the Amazon platform, and can obtain good sales and profits through on-site operations.