If your product successfully passes Brand Gating, then to sell Brand Gating products, you must not only provide the manufacturer's invoice and obtain written authorization from the brand, but also require them to pay $1,500 for each brand.

Individual sellers can also apply for Brand Gating, and there is no requirement for sellers to register their brands. This is optional, but having a brand registration is more beneficial for applying for Brand Gating.

Follow-selling has always been a challenge for sellers, and in some cases, product follow-selling is rampant. Brand Gating is the most effective way to protect sellers' listings from infringement (follow-selling). If you don't follow-sell big brands, it will have little impact on ordinary sellers. Although Brand Gating has a negative impact on third-party dealers, it is undoubtedly a good thing for brand owners. Brand owners can now implement Brand Gating strategies through Seller Center to promote their own sales and limit the number of other sellers under their listings.