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How to join the Amazon Brand Accelerator Program?

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①参加亚马逊加速器项目的卖家必须审核并接受亚马逊加速器项目服务商业解决方案协议(BSA)的项目条款。

②亚马逊平台会对卖家帐户下加入亚马逊加速器项目的所有品牌收取占销售总额7%的项目费用。

③参与亚马逊加速器项目的品牌将在全球范围内在亚马逊独家销售。请注意,独家性仅适用于品牌,但不适用于产品配方、外观设计或专利。

④参与亚马逊加速器项目的卖家需要申请商标,同时也要把自己的亚马逊品牌店铺进行品牌注册。

⑤为了维护客户的信任,平台会要求亚马逊加速器项目参与者提供社会责任报告证明其符合亚马逊产品供应商行为准则。这意味着你的工厂需要接受由亚马逊认可的行业协会审计。卖家及产品的合规性是获得优质曝光展示位的条件之一

⑥卖家有责任进行适当的调研,以确保所出售的产品遵守所有法律法规以及亚马逊的政策。卖家要确保自己不会出售亚违反马逊禁售商品政策(美国、英国、德国、法国、意大利、西班牙、日本站点)和亚马逊加速器项目政策限制的任何产品品类。请与您的客户经理联系,以确保您的产品品类不属于禁限售范围。

⑦卖家在详情页禁止提到任何包括“亚马逊品牌” 、“自有品牌” 及“亚马逊加速器项目” 在内的亚马逊信息。

⑧第三方卖家需要使用亚马逊物流(FBA)配送您的订单,仅在特殊例外情况下可以使用自配送(例如紧急补货等)。

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①Sellers participating in the Amazon Accelerator Program must review and accept the program terms of the Amazon Accelerator Program Service Business Solutions Agreement (BSA).

②The Amazon platform will charge a program fee of 7% of total sales to all brands that join the Amazon Accelerator Program under the seller's account.

③Brands participating in the Amazon Accelerator Program will be sold exclusively on Amazon worldwide. Please note that exclusivity only applies to brands, but not product formulas, designs or patents.

④Sellers participating in the Amazon Accelerator Program need to apply for trademarks and also register their Amazon brand stores.

⑤In order to maintain customer trust, the platform will require Amazon Accelerator Program participants to provide social responsibility reports to prove that they comply with the Amazon Product Supplier Code of Conduct. This means that your factory needs to be audited by an industry association recognized by Amazon. The compliance of sellers and products is one of the conditions for obtaining high-quality exposure display positions

⑥Sellers are responsible for conducting appropriate research to ensure that the products sold comply with all laws and regulations as well as Amazon's policies. Sellers must ensure that they do not sell any product categories that violate Amazon's prohibited goods policy (US, UK, Germany, France, Italy, Spain, and Japan sites) and Amazon Accelerator Program policy restrictions. Please contact your account manager to ensure that your product category does not fall within the scope of prohibited sales restrictions.

⑦ Sellers are prohibited from mentioning any Amazon information including "Amazon brand", "private brand" and "Amazon Accelerator Program" on the detail page.

⑧ Third-party sellers need to use Amazon Logistics (FBA) to deliver your orders, and can only use self-delivery in special exceptions (such as emergency replenishment, etc.).

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