Lazada is a cross-border e-commerce platform in Southeast Asia, while Amazon is one of the largest cross-border e-commerce platforms in the world. Although the two companies have different business scopes and market coverage, they have some similarities:

1. Rich product categories: Both Lazada and Amazon offer a large number of goods and services, including electronic products, household goods, clothing, shoes and hats, beauty and health products, etc.

2. Cross-border trade: Both companies are cross-border e-commerce platforms, allowing consumers to buy goods from all over the world.

3. Convenient shopping experience: Both Lazada and Amazon provide a convenient shopping experience, including search engines, shopping carts, quick checkout and other functions, allowing users to purchase goods more easily.

4. Excellent customer service: Both companies provide customers with excellent customer service, including return and exchange, customer consultation, logistics tracking and other services.

5. Technology-driven: Both Lazada and Amazon have made a lot of investment and research and development in the field of technology, using advanced technology to improve service quality and efficiency.

To sum up, Lazada and Amazon have some similarities in the field of e-commerce, but there are also some differences because their market positioning and characteristics are different.