First, a huge number of customers

Amazon has 400 million high-quality customers worldwide, which can provide a large number of customers for online store sellers; most of the Amazon website covers every country and region in the world, which is beneficial for online store sellers to quickly and comprehensively layout their business around the world, and find new business opportunities based on the lifestyles and cultural differences of customers in various countries. Relying on the platform's efficient logistics and transportation methods, merchants have a greater chance to develop the platform's buyers with strong consumption power into their own customers.

Second, broad sales opportunities

Amazon automatically allocates traffic to merchants, and the merchants' products will appear on websites with high clicks and transaction volumes on the Amazon platform, thus bringing more personal transactions and quickly improving their reputation; the platform's ecological service chain that keeps pace with the times, continuously improves and provides supporting facilities can help online store sellers integrate into the global sales market.

Third, generous sales profits

The threshold of the Amazon platform is relatively high, requiring fairness and justice, and there is no price comparison space, thus avoiding vicious price competition; the consumer groups of the Amazon platform in Europe, the Middle East, North America, and Japan are less sensitive to product prices and are more concerned about product quality; merchants purchase goods at low prices in China and sell them at high prices abroad, so the profits of goods are extremely high, and the prerequisite is that merchants must strictly control the quality of goods.

Fourth, convenient and fast sales methods

Focus on recommendations and light advertising: (related recommendations, ranking recommendations, no need to spend money on advertising, merchants need to attach great importance to product quality); focus on display and light online customer service: (encourage buyers to shop independently, improve sales conversion rate, no need for online customer service to guide buyers and explain products); focus on products and light on stores (focus on features, refuse to display and design products, refuse to exaggerate publicity, and do not promote store information content); focus on customers and light on buyers: (customers can evaluate products and merchant services).