1. Amazon features

Information features: Amazon platform changes very quickly, whether it is information or rules, it is changing rapidly. So the impact is that the timeliness of information is low. At the same time, there are similar rules between various sites, including some hard rules: prohibiting fake orders and fake reviews.

Platform features: Amazon has always followed the "four heavy, four light" principle, including: heavy recommendation, heavy display, heavy product, heavy customer; light advertising, light customer service, light store, light seller. The general idea is to focus on products, maintain buyers, and everything is customer-centric, which is why it has been growing.

2. Amazon's killer - logistics

FBA:

FBA is Amazon's unique logistics system, which uses products as a link to form a closed sales route: sellers ship to warehouses → warehouses store goods → warehouses pack and ship after buyers place orders → customers sign for them → if they are not satisfied with the return, they will return to the warehouse.

It can help sellers reduce working time and working costs. It not only has intelligent logistics management, but also supports multi-channel delivery services around the world. It is also a logistics method trusted by Amazon buyers.

It also has shortcomings, for example:

① It will not provide sellers with first-leg customs clearance services ② FBA will not interfere too much with customers' return requests, etc.

FBM:

Also called "self-delivery", which literally means sending goods to customers by yourself. Of course, the delivery process requires agents. In contrast to FBA, its advantages are FBA's disadvantages:

① The local area will provide first-leg customs clearance services ② It allows buyers to communicate directly with customers, etc., but it is very costly and the timeliness of logistics is also low.

Three, Amazon's killer - Prime membership

It can be understood as Amazon's membership service, which allows you to have free home delivery within 2 days, free games and exclusive discounts every month, massive storage cloud services, 30 minutes in advance to enter the flash sale stage and many other services.

Its charging standards also differ according to the population: Prime members have an annual fee of $119 and a monthly fee of $12.99; Prime student members have an annual fee of $49 and a monthly fee of $6.49. In summary, favorable prices, diverse choices, and convenient services are the reasons why Amazon has become the most popular shopping method for many people in the United States.

Fourth, Amazon's killer feature - the Golden Shopping Cart

It is a service designed to help buyers compare different sellers of the same product and bring a better consumer experience. It is not only the shopping choice of more than 80% of Amazon buyers, but also the largest source of traffic for Amazon.

Of course, it is not so easy to become a Golden Shopping Cart seller: you must have a professional seller account, have an excellent sales record on the platform for 2-6 months, and the product must be new and sellable, so that you are eligible to apply for the Golden Shopping Cart. But the reward it brings is that you can get high profits through advertising, promotions, etc.

5. Amazon's killer - follow-selling

In order to effectively help new sellers and promote healthy competition among sellers, while improving customers' shopping experience, Amazon launched the follow-selling service. It can not only increase the flow of orders but also drive the exposure of other products in the store. When following others, you can directly copy other people's web pages for sale without creating a listing. It is also the only choice for quickly obtaining traffic in the early stage.

But high profits are accompanied by high risks. If reported by authorized sellers, the store and account will be directly closed in serious cases.

6. Amazon's killer - Review

Translated to mean: leave a review. Compared with domestic buyers, foreign users believe in the user reviews of purchases more, and there will be official support for novice sellers to leave reviews. Other customers can also agree or deny the reviews below the reviews. Unlike the domestic evaluation system, direct reviews can evaluate 5 other unpurchased products as long as the purchase is over $50.

Seven, Amazon's killer feature - Deal

We can call it a limited-time flash sale. It mainly improves store rankings and product exposure by detonating traffic in a short period of time, and can also help stores clear inventory and recommend new products. Among them are: Best Deal (weekly flash sale), Lighting Deal (time-sensitive flash sale), Deal of the Day (one-day flash sale), Prime member exclusive flash sale, etc. They each have their own advantages and disadvantages, providing customers with different choices.