Understand Amazon advertising services: First, you need to understand the various advertising services provided by Amazon, including product promotion, brand promotion, and display promotion. These advertising services can help your products be displayed to potential buyers in different locations.

Set an advertising budget: As a small seller, you need to set a reasonable advertising budget based on your own financial situation. Make sure that the budget can meet advertising needs without causing too much pressure on your daily operations.

Keyword research: Keywords are the key to successful advertising. You need to research the search terms that your target audience may use and include these keywords in your ads. At the same time, be careful to avoid using keywords that are too broad or too competitive.

Optimize product pages: An excellent product page can increase the conversion rate of your ads. Make sure your product title, description, and pictures are clear, accurate, and attractive. In addition, obtaining high-quality customer reviews can also increase the trust of your products.

Monitor advertising results: You need to regularly monitor the performance of your ads, including click-through rate, conversion rate, and advertising expenditure. By analyzing this data, you can understand which advertising strategies are effective and which ones need to be adjusted.

Continuously optimize advertising: Based on the analysis results of advertising effectiveness, you need to continuously optimize your advertising strategy. This may include adjusting keywords, changing bidding strategies, or trying new advertising formats.

Seek professional help: If you are not familiar with Amazon advertising, you can consider seeking professional help. Some Amazon service providers or marketing experts can provide customized advertising strategies for your products and goals.

In short, small Amazon sellers need to use a variety of advertising strategies when promoting new products, and continuously optimize and adjust them. Through continuous efforts, you can increase product exposure and sales, thereby achieving business growth.