亚马逊营销存在的问题包括:激烈竞争导致产品同质化、顾客评价真实性难以保证、广告费用高昂等。
解决方法可以是:提供独特的产品和服务来区别竞争对手、建立可靠的评价系统和审核机制以确保顾客评价的真实性、优化广告投放策略以提高广告的效果、加强与供应商的合作以降低成本等。
Problems with Amazon marketing include: fierce competition leading to product homogeneity, difficulty in ensuring the authenticity of customer reviews, and high advertising costs.
Solutions can be: providing unique products and services to differentiate from competitors, establishing a reliable evaluation system and review mechanism to ensure the authenticity of customer reviews, optimizing advertising strategies to improve advertising effectiveness, and strengthening cooperation with suppliers to reduce costs.