亚马逊运营常用的英文缩写如下:
1.ASIN:Amazon Standard Identification Number,亚马逊标准标识号,用于标识亚马逊上的每个产品。
2.FBA:Fulfillment by Amazon,亚马逊物流服务,指卖家将产品库存发送至亚马逊的物流中心,由亚马逊负责产品的配送、客户服务及退货处理等业务。
3.PPC:Pay-Per-Click,每次点击付费广告,是一种常见的网络广告形式,亚马逊上的PPC广告指的是通过在搜索结果和产品页面上展示广告来提高产品曝光率。
4.CPC:Cost-Per-Click,每次点击成本,指广告商为展示广告而支付的费用,与PPC类似,但CPC是按照广告的点击次数而不是广告的展示次数收费的。
5.ROI:Return on Investment,投资回报率,指广告投放后所带来的销售收益与广告投放成本的比例。
6.AMS:Amazon Marketing Services,亚马逊营销服务,是亚马逊提供的一站式数字营销解决方案,包括广告、品牌推广、促销等营销服务。
7.SFP:Search Featured Product,搜索特色产品,是一种在亚马逊搜索结果页面上展示的产品推荐形式,通常会显示在搜索结果页面的顶部或侧面。
8.FBM:Fulfilled by Merchant,商家自配送,指卖家自己负责产品的配送和客户服务,而非使用亚马逊的物流服务。
9.Listing:产品详情页面,指在亚马逊上展示的产品信息页面,包括产品名称、描述、价格、图片、配送方式等详细信息。
10.Review:产品评价,指买家在购买产品后对产品的评价和反馈,对其他买家的购买决策具有重要影响。
11.Metrics:指标数据,用于评估和监控广告活动和销售业绩的各种数据指标,例如转化率、点击率、广告支出回报率等。
12.BSR:Best Sellers Rank,热销排行榜,是亚马逊上产品销售排名的一种指标,反映该产品的销售情况和市场竞争力。
13.ASIN Title:ASIN标题,指将ASIN码添加到产品标题中,以便在搜索结果中更容易被识别和推荐。
14.GC:Gift Card,礼品卡,是亚马逊上的一种礼品赠送方式,购买礼品卡后可以将其送给其他人使用。
15.MCFS:Marketplace Fee Savings,市场费用节省奖励金计划,是亚马逊为吸引卖家在其平台上销售商品而提供的一种返还政策,根据卖家的销售额和符合要求的费用返还比例给予相应的奖励金。
16.PDP:Product Detail Page,产品详情页面,指在亚马逊上展示的产品信息页面,包括产品名称、描述、价格、图片、配送方式等详细信息。
17.ACoS:Advertising Cost of Sales,销售成本广告费,是衡量广告活动盈利能力的指标之一,指的是在广告投放期间所产生的销售额与广告费用的比例。
18.Variation:变体,指在亚马逊上同一父产品下不同规格或颜色的子产品组合。
19.Private Label:自有品牌商品,指卖家自己设计、制造并贴上自己品牌的产品进行销售。
20.Promotion:促销活动,是亚马逊上的一种营销手段之一,包括限时特价、满减、买一送一等活动形式。
这些是亚马逊运营中常用的一些英文缩写和术语。
The commonly used English abbreviations for Amazon operations are as follows:
1.ASIN: Amazon Standard Identification Number, which is used to identify each product on Amazon.
2.FBA: Fulfillment by Amazon, which means that the seller sends the product inventory to Amazon's logistics center, and Amazon is responsible for the product's delivery, customer service and return processing.
3.PPC: Pay-Per-Click, which is a common form of online advertising. PPC advertising on Amazon refers to increasing product exposure by displaying ads on search results and product pages.
4.CPC: Cost-Per-Click, which refers to the fee paid by advertisers for displaying ads. It is similar to PPC, but CPC is charged according to the number of clicks on the ad rather than the number of ad impressions.
5.ROI: Return on Investment, which refers to the ratio of sales revenue brought by advertising to the cost of advertising.
6.AMS: Amazon Marketing Services, Amazon Marketing Services, is a one-stop digital marketing solution provided by Amazon, including advertising, brand promotion, promotion and other marketing services.
7.SFP: Search Featured Product, Search Featured Product, is a form of product recommendation displayed on the Amazon search results page, usually displayed at the top or side of the search results page.
8.FBM: Fulfilled by Merchant, Merchant self-delivery, refers to the seller's own product delivery and customer service, rather than using Amazon's logistics services.
9.Listing: Product details page, refers to the product information page displayed on Amazon, including detailed information such as product name, description, price, picture, delivery method, etc.
10.Review: Product evaluation, refers to the evaluation and feedback of the buyer on the product after purchasing the product, which has an important influence on the purchase decision of other buyers.
11.Metrics: Metrics data, various data indicators used to evaluate and monitor advertising activities and sales performance, such as conversion rate, click-through rate, return on advertising expenditure, etc.
12.BSR: Best Sellers Rank, a popular ranking, is an indicator of product sales ranking on Amazon, reflecting the sales and market competitiveness of the product.
13.ASIN Title: ASIN title, refers to adding the ASIN code to the product title so that it is easier to identify and recommend in search results.
14.GC: Gift Card, a gift card, is a gift giving method on Amazon. After purchasing a gift card, you can give it to others for use.
15.MCFS: Marketplace Fee Savings, a market fee saving bonus program, is a return policy provided by Amazon to attract sellers to sell goods on its platform. The corresponding bonus is given according to the seller's sales and the fee refund ratio that meets the requirements.
16.PDP: Product Detail Page, product details page, refers to the product information page displayed on Amazon, including detailed information such as product name, description, price, picture, delivery method, etc.
17.ACoS: Advertising Cost of Sales, sales cost advertising fee, is one of the indicators to measure the profitability of advertising activities, which refers to the ratio of sales generated during the advertising period to advertising costs.
18.Variation: Variation refers to the combination of sub-products with different specifications or colors under the same parent product on Amazon.
19.Private Label: Private label products refer to products designed, manufactured and sold by sellers with their own brands.
20.Promotion: Promotion is one of the marketing methods on Amazon, including limited-time specials, full discounts, buy one get one free and other activities.
These are some English abbreviations and terms commonly used in Amazon operations.