Between the overseas version of TikTok and Amazon, choose the overseas version of TikTok

The Amazon e-commerce platform tests the seller's ability to control the supply chain, logistics chain, and on-site traffic. To do the essential things, you still cannot do without the "selling" mindset.

But for social media e-commerce, including TikTok Shop, the most challenging thing for sellers is not the above abilities, but the ability to review, control and create content.

For products on TikTokShop, you either need to make your own video promotion, or cooperate with Internet celebrities on the platform to insert small yellow cars in the video to guide users to buy products on the platform.

On the Amazon e-commerce platform, sellers may need to pay attention to the effectiveness of advertising, the number of comments, product pictures, etc. For TikTokShop, the main focus should be on content.