1. Amazon's profit model is mainly the platform commission model and advertising distribution.

1. Commission

Commission is one of Amazon's core profit sectors. Every time a seller sells a product, a certain commission must be drawn. The commission ratio for each category is different, and most of them are 15% of the sales price.

In 2020, Amazon's annual sales totaled 475 billion meters.

2. Advertising fees

Advertising is another major profit sector for Amazon. Amazon has a lot of advertising combinations: category advertising, automatic advertising, manual broad advertising, manual phrase advertising, manual precision advertising, brand advertising, video advertising, etc.

2. AliExpress is an export B2C platform. Its main profit model is the technical service fee paid by merchants, platform deposit, sales commission, platform advertising promotion, etc. Sellers must pay an annual technical service fee. By the end of the calendar year, high-quality stores with good service quality and growing business scale will have the opportunity to receive annual fee refunds.