Well 1. In the fourth quarter of 2020, Amazon reported:

Net sales were $125.56 billion, up 43.6% from $87.44 billion in the same period of 2019. Net product sales were $71.06 billion, up 40.6% from $50.54 billion in the same period of the previous year. Net service sales reached $54.5 billion, up 47.7% from $36.9 billion in the previous year.

Net sales in North America were $75.35 billion, up 40.4% from $53.67 billion in the fourth quarter of 2019. North America accounted for 60.0% of total net sales in the fourth quarter of 2019 and 66.8% of total sales excluding AWS.

International net sales totaled $37.48 billion, up 57.4% from $23.81 billion in the fourth quarter of 2019. International net sales accounted for 29.8% of total net sales in the fourth quarter and 33.2% of total sales excluding AWS.

Amazon Web Services revenue reached $12.74 billion in the quarter, up 28.1% from $9.95 billion in the same period last year. AWS sales accounted for 10.1% of consolidated revenue in the fourth quarter of 2019.AWS earned $3.56 billion in operating income, accounting for 51.9% of the $6.87 billion in consolidated operating income reported by Amazon in the fourth quarter.

Other revenue, including advertising, totaled $7.95 billion, up 66.4% from $4.78 billion in the same period of 2019.

Subscription revenue, including Prime fees, was $7.06 billion, up 34.8% from $5.24 billion in the same period of 2019.

Net revenue was $7.22 billion, up 120.9% from $3.27 billion in the same period of 2019.

Fulfillment expenses increased 51.6% to $18.47 billion from $12.19 billion in the same period of 2019.

Marketing expenses increased 20.0% to $7.4 billion from $6.17 billion in the same period of 2019.

Technology and content expenses increased 23.7% to $12.05 billion from $9.74 billion in the same period of 2019.

General and administrative expenses increased 39.6% to $1.97 billion from $1.41 billion in the same period of 2019.

2. In fiscal 2020, Amazon reported:

Net sales were $386.06 billion, up 37.6% from $280.52 billion in 2019.

Net product sales - revenue from goods owned and sold by Amazon to consumers - were $215.92 billion, up 34.6% from $160.41 billion in 2019.

Net service sales were $170.42 billion, up 41.9% from $120.11 in the same period last year. This includes commission revenue from external merchants selling on the Amazon marketplace, Amazon Web Services (AWS) cloud computing services, and other smaller revenue sources.

Net sales in North America were $236.28 billion, up 38.4% from $170.77 billion in 2019. North America accounted for approximately 61.2% of net sales in 2019 and 69.4% of sales excluding AWS.

International net sales totaled $104.41 billion, up 39.7% from $74.72 billion in 2019. International net sales accounted for 27.0% of total net sales in 2020 and 30.6% of total sales excluding AWS.

Amazon Web Services revenue reached $45.37 billion, up 29.5% from $35.03 billion in the same period last year. AWS sales accounted for 11.8% of consolidated revenue in 2020. AWS earned $13.53 billion in operating income, accounting for 59.1% of the $22.9 billion in consolidated operating income that Amazon reported for the year.

Other revenue — primarily from Amazon’s growing advertising business — totaled $21.48 billion, up 52.4% from $14.09 billion in 2019.

Subscription revenue, which includes Prime fees, was $25.21 billion, up 31.2% from $19.21 billion in 2019.

Net income was $21.33 billion, up 84.1% from $11.59 billion in 2019.

Fulfillment expenses increased 45.5% to $58.52 billion from $40.23 billion in 2019.

Marketing expenses increased 16.6% to $22.01 billion from $18.88 billion in 2019.

Technology and content expenses (including licensing content fees for its Amazon Video service) increased by 19.0% to $42.74 billion, up from $35.93 billion in 2019.

General and administrative expenses increased by 28.2% to $6.67 billion from $5.2 billion in 2019.

3. Summary and Analysis

Through the summary of the above report, it can be roughly judged that the future online market prospects are very large. As I said before, almost all well-known offline retailers in the world, except for very few, must accept the online market. If they do not accept it, they may gradually lose in the market competition and even go bankrupt.

Therefore, there are still market opportunities for cross-border e-commerce in 2021, and they are huge. However, considering the many uncertain factors in the current international environment, there are still many challenges for cross-border business, which requires every practitioner to focus on. For those who want to enter but have not yet entered, it is better to enter sooner rather than later after having a certain cross-border professional literacy.

As for the question of profit, it is also fishing in the blue ocean, and there are always some people who return with full boatloads...