The name of Amazon's overseas warehouse is "FBA" (Fulfilment By Amazon), and Amazon has a recommendation service for sellers who use FBA! This coincides with Amazon's brand seller support strategy (besides saying so). Amazon sellers who have brands, strength, and the ability to use FBA will be recommended by the platform, gain traffic, and thus obtain orders. From a macro perspective, companies with brands also have strong survival capabilities. Brands represent capital, quality, sales services, credibility, and after-sales services.

Obviously, the many offline meetings held by 4PX and Amazon and Amazon's seller support have always been centered around branded companies and FBA! Because Amazon understands that in the future of cross-border e-commerce, brand sellers will definitely dominate, personalized sellers will occupy a place, and long-tail sellers will be dying. Then Amazon has every reason to directly capture brand sellers. This result-oriented strategy is also Amazon's strategy to follow the results of e-commerce development.