Currently, both Chinese individuals and companies can register and open stores on Amazon, but the time it takes for a US company to apply for an account is shorter than the time it takes to open a store globally, and US companies can do categories that Chinese companies cannot do, such as jewelry. Here is a summary of several advantages of using a US company to open an Amazon store for your reference.

1) The store closure rate for accounts applied for by US companies is less than 1%, while the store closure rate for accounts applied for by mainland and Hong Kong companies is as high as 30%;

2) As a local US company, Amazon will take care of accounts registered by US companies in terms of account closure and promotion;

3) Consumers on the Amazon platform trust the products of US companies more, which will help increase sales;

4) Freedom to name, simple registration and maintenance, no restrictions on business scope and registered capital, etc.