The characteristics of the Amazon platform are:

1. Focus on products and ignore stores. The Amazon platform pays great attention to products. This is also related to foreign shopping habits. Unlike in China, old stores are advantages. On Amazon, no matter you are a new store or an old store, as long as your product description is perfect and the introduction is exactly what customers need, it will be strongly recommended to buyers by the platform, increasing the exposure of your products and stores.

2. Focus on display. Ask customer service. Display is the detailed display of the product. You can use descriptions of various aspects such as product performance, materials, and usage, as well as pictures to let customers understand all aspects of the product and whether the product is what they need. There is no need to ask customer service to introduce the product. Customers only communicate with sellers through emails, so you don't need to spend too much time on customer service to solve problems during operation and after-sales.

3. Focus on recommendation and ignore advertising. Amazon has a three-month protection period for newly opened stores. This is a great support for new TVs. It does not mean that you can be recommended if you spend a lot of money. In fact, as long as your product is good, you will be given enough push and exposure.