Amazon is not a B2B company, but a B2C company. Amazon is an e-commerce platform with consumers as its main customer group, and its main business is to sell various goods and services to consumers. Although Amazon also provides cloud computing and other services to corporate customers, its main profit model is still selling products to individual consumers through retail business. Therefore, from the perspective of business model and profit model, Amazon is more in line with the characteristics of a B2C company, rather than a B2B company.